Calling all DTC brand owners, CEOs, and CMOs looking to take their brand from HOT to “why didn’t I do this earlier?!”:
Killer ad secrets after spending countless millions in ad spend.
There is one traffic source that flies under the radar for many DTC brands. Yet, it is so powerful that it surpasses display advertising by a large margin. It is also far less restrictive than social media advertising, but few brands are leveraging it effectively.
Today, we want to change that. Our goal is to empower successful DTC brands by sharing insights that could put them in the fast lane—insights that can help them break through the elusive 8-figure ceiling.
This is a power move into the little-known world of lower CPCs and CPMs, where CTRs can be up to eight times higher than those of display advertising. Today, you’ll discover how DTC brands can tap into this underrated sea of potential buyers and use this hidden gem to take their brand to the next level.
Most DTC brands rely on Facebook, Google, YouTube, and display ads to advertise—and for many of them, these channels work fine.
Until they don’t.
Both Facebook and Google are becoming increasingly expensive due to a massive influx of new advertisers. The DTC space, in particular, has one of the lowest barriers to entry for newcomers. Sure, many of these advertisers are inexperienced and have no idea what they’re doing. But plenty of them are skilled and know exactly how to succeed.
As a result, competition and ad costs are on the rise. If you’re in this space, you may find yourself overly dependent on algorithms to acquire new customers—if those customers are even there.
… And if you’re tired of:
We’re here to tell you—you don’t have to be!
You stand tall behind a successful DTC brand. Only you know the hard work and money you’ve invested to make it successful. But now that you're past the starting zone, you may be thinking:
"Is this it? How do I grow further? How do I improve my sales without paying for skyrocketing ad costs?"
Well, let me tell you something: your fears are valid. Your brand needs more exposure. And this exposure practically guarantees lower CPCs and attractive CPMs without the risk of being banned from making money!
There is an untapped opportunity many DTC brands are neglecting. By doing so, they’re leaving money on the table—or worse, handing it over to their competitors.
Money they could use to improve their products and customer service...
… Money they could use to hire experienced staff and grow beyond 8-figures...
… Money that grants the financial security they so desperately need in the face of a recession...
… And money that gives them their time back, so they can finally enjoy the fruits of their hard labor...
This money, which they’re naively leaving on the table, could be yours for the taking.
And in the next 3 minutes, you’ll discover how you can…
Without worrying about ad account bans, low-quality traffic, rising CPMs and CPCs, or dealing with amateur freelancers.
Without ‘so-called’ guru agencies that claim to specialize in everything, but in reality, have surface-level knowledge with ZERO comprehension of deep market insights.
Without depending on the same traffic sources as every other DTC brand, facing constant bid increases that can cause your ROI to plummet and leave you fighting for scraps, and...
... Without putting in another minute of your own time to make it work (because it will work).
There is nothing ‘fancy’ about the method you’re about to discover, but it can be revolutionary for your brand. Savvy DTC owners, CEOs, and CMOs have been cashing in on it for years. And they didn’t have to stop their Facebook or Google campaigns.
What they’ve done is replicate the success they’ve achieved on those platforms and open their doors to a FRESH wave of potential buyers—buyers they had no chance of reaching before on Facebook or Google. A fresh pool of ready-to-pay customers who never even knew these brands existed.
But they don’t know you exist—yet.
And that’s why you’re here reading this. You know and feel that your efforts should result in more sales. You have a proven product and want to dominate the market. And I’m here to tell you—it’s possible.
So, what are we talking about? What is this new channel you can use to ignite a flood of growth?
It isn’t new, actually. Many brands have been using it to scale aka print money for years. But it may be new to you.
We’re talking about native ads.
Native ads are a type of advertising that matches the look and feel of the website where they appear. They resemble the publication’s editorial content while still marketing a product or service. Native ads are often found as recommended content on a page, and the great thing about them is that they don’t look like ads. They appear just like any other piece of content on that website, allowing advertisers to reach their target audience where they naturally spend their time.
When used correctly, native ads can help you break through the plateau and scale your DTC brand beyond 8 or even 9 figures. They can help you lower your ad costs and eliminate the stress of bans or bidding wars with your competitors.
The two major native ad networks are Outbrain and Taboola. Combined, they reach over 1 billion unique monthly users and offer access to premium publishers for your ads. This means you can place your ad on websites like The New York Times, MSN, USA Today, Mashable, CNN, NBC, and many more.
Let’s do some simple math. The average CPC on Facebook is around $1.70. Some might say that’s not too bad. But wait until you hear the average CPC on native ads. Ready?
This means you can get 8.5 times more clicks for the same budget than on Facebook.
Native ads have a CPC range of $0.20 to $1.00. So, in the worst-case scenario, your CPCs will still be 1.7 times cheaper than Facebook's.
You see, while Facebook focuses on reaching a specific person, native ads focus on reaching that person in the right context. This is called contextual targeting. It means showing your ad on a website that is relevant to the product you are selling.
For example, if you sell a weight loss product, your ad will appear in front of people reading a health-related or fitness article. And these readers have high intent—they weren’t ‘forced’ to visit the page. They chose to read the article.
There is no friction when they see your ad (disguised as another article on that site).
Native ads blend seamlessly with the rest of the content on the page, making consumers more likely to click on them. They don’t even realize they’re entering a sales process. On the other hand, with Facebook and similar advertising platforms, potential buyers are fully aware you’re trying to sell to them. Their guard goes up.
And what about display ads?
Let’s look at some numbers:
Now, let’s discuss a couple of major challenges with display ads:
Finally, here are a couple more needle-moving features you gain from running native ads:
High-CTR creatives we produce generate cheaper clicks than those of competitors, even if their CPC bid matches ours. In other words, high-CTR ads allow you to legally steal your competitors’ impressions without paying extra.
You can display your ads on publications relevant to your target market and leverage the credibility of those sites to your advantage. Publications like CNN, The New York Times, and NBC have already built trust with their readers. You can use that trust to grow your brand.
Consumers are more likely to have a positive experience with your brand when they encounter it on these trusted sites, even if they’ve never seen your brand before.
Native ads are excellent for building brand awareness. We understand that not everything is about conversions; some brands aim to expand their exposure across multiple channels, positioning themselves to reap the benefits in the long run.
Native ads have a unique ability to help those brands reach their ideal buyers across various channels.
See what kinds of ads, angles, and landing pages your competitors are running. Learn how much they’re spending and which demographics and publishers are receiving the majority of their budget.
If you’re already running ads on Facebook, Google, or YouTube, this will interest you. Native ads can complement your marketing efforts and provide you with omnipresence across the market.
Your traffic source is key. It will help you become less dependent on any single platform that could easily ban you from advertising.
Did you know? In a Stanford University study, researchers found that native advertising fools no one. Consumers are fully aware that they are viewing a form of advertising. However, native ads still result in an 18% increase in purchase intent.
You see, while other agencies try to be a little bit of everything, we specialize exclusively in native advertising. Our clients know we deliver results thanks to our hands-on approach.
What sets us apart is the experience we’ve gained by spending tens of millions of dollars on native advertising across multiple niches and networks.
If you’re interested in learning more about how to skyrocket your brand beyond the 8-, and even 9-figure mark, get in touch today to see if you qualify!
First things first: it’s important to note that not every brand is a good fit for native ads. However, if you’re still reading this, chances are you’re one of the lucky few with the potential to scale your brand using native ads.
We don’t want to waste anyone’s time here—especially not yours. Our goal is to help you break through the ceiling and give you an almost unfair advantage over your competitors. But to do that, your brand must be a good fit for native ads.
That’s why we created a short questionnaire for you to fill out. It will help us determine if you qualify for our assistance in scaling your DTC brand.
Follow the link below to answer a few quick questions. These questions will help us understand your brand and your story, so we can craft a foolproof strategy to propel your brand to the top.
Let us be your partner and show you how to dominate the market through native ads. Because that’s our expertise unlike other agencies who are basically jack of all trades and master of none . We live and breath native ads day in day out.
Let us help you uncover the hidden potential of your DTC brand—faster than you ever thought possible!
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